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April 6, 2012

My Wonderful World: A National Geographic Campaign to Promote Geography

My wonderful WorldWhat is the Campaign?

National Geographic’s ‘Mywonderful World’ is “a National Geographic-led campaign—backed by a coalition of national business and non-profit organizations—to expand geographic learning in school, at home, and in communities. We want to give kids the power of global knowledge.” Since the campaign launched, more than 80,000 people have signed up to show their support. challenges users to test their global IQ with online tools such as a survey with sample questions and a challenge with questions from the National Geographic Bee. The campaign targets parents, educators and kids & teens and offers tips and resources. For example, they offer a “Parents Action Kit” and “Top 10 Tips”.

Why The Campaign Is Important

National Geographic believes that young people need to know geography in order to succeed in the world today. They believe youngsters are not getting enough of geography in or out of school. According to statistics, “half of young Americans can’t locate world powers like Japan and India. Twenty percent can’t even find the Pacific Ocean.”

The campaign promotes and advances the importance of global knowledge through the following means: public service advertising, coalition projects, internet resources, policy advocacy, events, and state coordinators.

The Campaign’s Goals:

  1. Give parents and educators ideas and hands-on tools to help children learn about theworld
  2. Increase the number of geographic course offerings in schools
  3. Increase the number of students taking geography and geography-related courses (such as foreign language, environmental science) and participating in geographic activities (field studies, geography clubs)
  4. Increase the number of community organizations that engage kids in learning about the world
  5. Help policy leaders learn about the current geographic literacy crisis and motivate them to take action

Learn more about the campaign, their results and how to get involved on their website. You can join the campaign here.

Camppage, A Summer Camp Directory is another resource that offers summer camp programs that challenge and support kids in exploring their world. If you are looking for the perfect summer camp for your child check out our online programs. We offer everything from sports, to arts, to adventure, to computer camps. We also offer loads of other kinds of summer camp programs. Visit our online summer camp directory for more information.